ABOUT
I am a current senior marketing major attending Biola University located in LA county. I have a passion for design and creating a business from the ground up. I am motivated by challenging tasks that make me into a better version of myself. I use my skills in photography and design in projects that display the best qualities of a particular business.
NONPROFIT MARKETING ASSESSMENT
OC UNITED
I had the opportunity to partner with the nonprofit organization OC United to create a 1 year marketing plan. Research was gathered in several phases over the course of 3 months. 9 websites and 10 articles were reviewed to gain industry knowledge. There was extensive research gathered with the intent of understanding the condition of the non-profit environment OC United exists in, along with reviewing competitors of the industry. Primary research was conducted through interviews with 24 stakeholders of the organization. The purpose of the research was to use data as well as personal observations to identify areas that need improvement and create recommendations. The following is a reflection video detailing my experiences during the project.
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MARKETING RESEARCH PROJECT
Rockies Frozen Yogurt
My research partner Caleb and I created a 90 Page research analysis paper for Rockies Frozen Yogurt located in Whittier, CA. Over the course of three months we conducted research through articles, websites, interviewing customers, and creating a custom survey for Rockies that 123 customers filled out. With this data we were able to break it down and provide our client Renae with a detailed analysis regarding key findings and recommendations to better serve his customers. The following is a reflection video detailing my experiences during the project.
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TARGET MARKET ANALYSIS
Surf Apparel Industry
I created a 70 Page Target Market research analysis of the surf apparel industry through conducting over 30 customer interviews, 15 professional interviews, and 45 websites and articles over the course of three months. The following is a reflection video after
completing the project.
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SWOT PROJECT
I collaborated with four other students to create an in-depth SWOT Analysis of the vertical farming company Plenty. We examined the strengths, weaknesses, and threats of Plenty which we used to provide constructive ways the company could capitalize within the vertical farming niche. We presented our findings to our business management class through creating a slide presentation. Through the process of creating this project, I developed my critical thinking, presentation skills, and ability to assemble data into cons readable formats. However, this project was not without flaw and if I could do this project again, I would examine the company and its competitors to fully know what market I was entering. Plenty is known for their uniqueness as one of there only vertical farming companies within the United States. However, their competitor AeroFarms has a larger percentage of the market than I previously was aware of.
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WORK EXPERIENCE
State Parks Beach Lifeguard
2019 - Present
California State Parks
San Diego, CA.
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Patrol and manage beaches with duties including detecting and rescuing persons and vessels in distress.
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Trained for emergencies including: performing first-aid and resuscitation procedures; preparing reports; removing hazards; assisting the public and advising visitors of park rules and regulations;
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Operating emergency vehicles, inspecting and performing maintenance on emergency rescue equipment and vehicles. Trained in operating a RWC (jet ski) in rescue scenarios.
Marketing Research Intern
July 2022 - September 2022
Degree 33 Surfboards
Carlsbad, CA
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Created a market research study to test the market for an experimental new type of surfboard. Tasks included:
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interviewing surf school instructors, using spreadsheets to organize responses, creating an online model of competitor companies.
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meeting with supervisors to discuss future duties, testing and analyzing the product.
Marketing Intern
April 2023 - Present
Florence Marine X
Newport Beach, CA
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Concepted and fabricated in store Point of Purchase (POP) signage at Florence Marine X.
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Learned communication and seller to buyer skills through selling bulk quantities of product to lifeguard agencies. Learned problem solving and critical thinking skills through constructing product fixtures, packaging, and shipping product.
EDUCATION
September 2021 - December 2024
Biola University
Bachelor's Degree in Business Administration with a concentration in Marketing
Los Angeles, Cal.
MY PASSIONS
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I care about connecting with people and working with those people to achieve any end goal that may be presented.
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I am passionate about photography and the aesthetic and visual representations of a business or product. I seek to use my skills as a photographer to create an attractive format for businesses to market their services or products.
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I am passionate about the outdoors and any activity involving the outdoors. I have spent long hours pushing myself physically and mentally by doing different activities such as running a marathon or performing a distance paddle over 30 miles in length.
MORE ABOUT ME
Leadership
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President and founder of Biola Surf club
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Supervised over 100 children during a junior lifeguard summer course program. ​
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Soccer Coach for 15 kids ages 6 to 11 years old.
Travel
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​I lived and studied abroad in Australia for 3 months in 2019.
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Experienced the culture spending time in New Zealand and Ecuador.
BIOLA SURF CLUB
In 2021, I founded the Biola Surf Club as an outreach to bring together a community of people who love the ocean. As a student attending Biola University, I felt it was important to create something that would better the school in some way.
