ABOUT
I’m passionate about seeing growth in myself and those around me in every aspect of life. After graduating from Biola University in 2024, I chose to grow my sales proficiency through working for Techtronic Industries as a Field Sales and Marketing Representative. Through driving sales with leading brands like Milwaukee PowerTool and Ryobi Tool, I have developed my skills in building customer relationships, the sales process, and industry knowledge. I deeply believe life is a gift. Matching people with a product through qualifying the individual to their specific needs, energizes me! I desire to work for teams that are people focused, results driven, and encourages personal development.
WORK EXPERIENCE
Techtronic Industries Fields Sales Representative March 2025 - Present
Oceanside, CA.
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Managed $3.9M in gross sales across Milwaukee and Ryobi tool lines, driving 8%+ year-to-date growth in the Milwaukee category and delivering highest in district Black Friday dollar comp ($60K).
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Drove $20K+ in incremental monthly revenue by leading 60+ hands-on product demonstrations, educating 200+ end users weekly, and converting 50+ customers from competitor solutions.
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Trained 40+ associates as the lead expert across 4,000+ product SKUs while maintaining 95%+ merchandising compliance across all operational demands.
State Parks Beach Lifeguard
May 2019 - Present
California State Parks
San Diego, CA.
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Responded to 500+ medical emergencies and rescues in high-stress, time-critical environments.
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Educated the public on safety and park regulations during 100+ interactions per week and instructed 150+ junior lifeguard participants in first aid, rescue procedures, and physical fitness.
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Operated, maintained, and inspected rescue vehicles and emergency response equipment while earning Rescue Watercraft certifications to support water-based rescue operations.
Marketing Intern
Oct 2022 - Oct 2023
Florence Marine X
Newport Beach, CA
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Drove event-based sales by engaging 100+ attendees per event, delivering in-depth product education, and increasing the closing of on-site purchases.
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Designed and built custom point-of-purchase displays from the ground up, deploying them in retail locations to increase product visibility and conversion from competitor brands.
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Closed multiple B2B bulk orders with city and state agencies by developing client relationships, averaging 40+ units per order and $5K in additional seasonal revenue through repeat business.
Marketing Research Intern
July 2022 - September 2022
Degree 33 Surfboards
Carlsbad, CA
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Created a market research study to test the market for an experimental new type of surfboard.
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interviewing surf school instructors, using spreadsheets to organize responses, creating an online model of competitor companies.
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meeting with supervisors to discuss future duties, testing and analyzing the product.
CLIENT PROJECTS
NONPROFIT MARKETING ASSESSMENT
OC UNITED
I had the opportunity to partner with the nonprofit organization OC United to create a 1 year marketing plan. Research was gathered in several phases over the course of 3 months. 9 websites and 10 articles were reviewed to gain industry knowledge. There was extensive research gathered with the intent of understanding the condition of the non-profit environment OC United exists in, along with reviewing competitors of the industry. Primary research was conducted through interviews with 24 stakeholders of the organization. The purpose of the research was to use data as well as personal observations to identify areas that need improvement and create recommendations. The following is a reflection video detailing my experiences during the project.
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MARKETING RESEARCH PROJECT
Rockies Frozen Yogurt
My research partner Caleb and I created a 90 Page research analysis paper for Rockies Frozen Yogurt located in Whittier, CA. Over the course of three months we conducted research through articles, websites, interviewing customers, and creating a custom survey for Rockies that 123 customers filled out. With this data we were able to break it down and provide our client Renae with a detailed analysis regarding key findings and recommendations to better serve his customers. The following is a reflection video detailing my experiences during the project.
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TARGET MARKET ANALYSIS
Surf Apparel Industry
I created a 70 Page Target Market research analysis of the surf apparel industry through conducting over 30 customer interviews, 15 professional interviews, and 45 websites and articles over the course of three months. The following is a reflection video after
completing the project.
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SWOT PROJECT
I collaborated with four other students to create an in-depth SWOT Analysis of the vertical farming company Plenty. We examined the strengths, weaknesses, and threats of Plenty which we used to provide constructive ways the company could capitalize within the vertical farming niche. We presented our findings to our business management class through creating a slide presentation. Through the process of creating this project, I developed my critical thinking, presentation skills, and ability to assemble data into cons readable formats. However, this project was not without flaw and if I could do this project again, I would examine the company and its competitors to fully know what market I was entering. Plenty is known for their uniqueness as one of there only vertical farming companies within the United States. However, their competitor AeroFarms has a larger percentage of the market than I previously was aware of.
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MY PASSIONS
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I'm passionate about discovering my physical and mental limits. How I have lived this out, is through endurance sports. In June 2024, I ran my first marathon and in September 2024, I padded 30 miles from Catalina Island to Newport Beach.
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In October 2025, I ran my first group Ultra Marathon running 30 miles over 24 hours and in January 2026, I ran a 50 mile solo ultramarathon trail race. ​
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​My why behind these challenges is to see how far I can push myself. In the many moments of pain, I'm able to ask myself, how much grit do I have to keep going, despite the discomfort? I enjoy building my willpower to endure the suffering with a clear goal in mind, the finish line.
2024 San Diego Rock n Roll Marathon
2024 Ben Did Go 30mi fundraiser paddle
2026 San Diego 50mi Ultra Marathon
MORE ABOUT ME
Leadership
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Founder of Biola Surf club.
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High school Christian Youth Leader.
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Soccer Coach for 15 kids ages 6 to 11 years old.
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Junior Lifeguard Instructor for 150+ kids.
Travel
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​I lived and studied abroad in Australia for 3 months in 2019 and again in 2025.
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Experienced different cultures through traveling to New Zealand, Ecuador, and Bali.​
EDUCATION
September 2021 - December 2024
Biola University
Bachelor's Degree in Business Administration with a concentration in Marketing
Los Angeles, CA.
